Search engine optimization is the practice of

Making a website attractive to a search engine Fooling the search engines into listing your website Paying for a high listing on the SERP none of these

On page search engine optimization refers to

Programming keywords into a website Evaluating each page of a website for design The amount of links coming into your website The number of search engine sites a website is submitted to

In Email marketing, the Churn rate is a term used to describe

How many direct marketing addresses are lost from an email list How many direct marketing emails are repeated after opening once How many direct marketing emails are sent How many direct marketing emails are not opened

What does lead generation mean?

Likely source for prospective clients Tips for selling tactics Tips for better production Motivating the sales force

Mobile marketers are able to reach audiences

All of these Using a pull strategy In real-time Using a push strategy